How to use data effectively in NHS communications

NHS Communications  Bitesize sessions are for NHS professional communicators. If you work for a Local Authority on a health portfolio or Health Charity you are welcome to join. Please register with your NHS or .Gov email address. If you use a personal email address you will not receive a Teams invite. 

How it works: Choose a session or sessions and register with your work email address as mentioned above. On the morning of the session you will receive a Teams invite from us. We need to wait until the booking page is closed at 09:00 on the day of the session to be able to send the invite. If you register you will receive an invite by 10:00. 

The session will be presented by Andrew Barton and Tom Lawrence

Agenda: 

• What is data and why do we use it - examples
• Verifying the data you use – where did you get it and how up to date is it - examples
• Data tells a story - examples of what data best tells a story: Board papers, showcasing success to patients, staff and the public; infographics; posters: - examples 
• Work and learn from those who know - working with your Finance, vaccination and stats colleagues 
• Using AI – how reliable is it and how to cope with AI hallucination
• Case studies: where data has informed and where data has misled plus other stories and examples.
•  
• The session will be in three parts
• first part
• 1. Verify and Validate  - check your data is accurate and properly sourced before using it.
• 2. Make it meaningful
• 3. Be transparent and consistent
• 4.Use Data strategically
•  
• second part 

Finance and data

• How to translate the benefits of new treatments from clinical endpoints and percentage gains to tangible impacts for patients and services – a case study 
• Balancing data on paper, with compassion in patient advocacy to explain decisions 
• Not letting figures skew the debate – how we manage medicines supply comms 
• Making academic debate relevant to patients – the case of NHS productivity

third part 

Help build public trust and confidence in how the NHS uses data. Opt out reform is coming this year as well as legislation to establish the legal basis for secure data sharing. This fundamentally underpins NHS transformation and the 10YHP’s ambition for the Single Patient Record, NHS App,  Health Data Research Service and other initiatives. 

• What is the specific comms goal –
• Toolkit to help Comms teams communicate and explain what is happening

Questions about this event?

Name: alison brown

Email: alison.brown27@nhs.net

Telephone: 07500033410