Using Insight in Communications and Engagement

25 May 2023 1:00pm – 2:00pmBST (+01:00)
Virtual (Microsoft Teams)

These sessions are for NHS communicators only. Please use your work email address to register.  


Presenters: Jennie Fergusson, Senior Insight and Evaluation Manager, Campaigns Team, NHS Englandand her team


What you’ll learn during this session:

  • What is Insight and why should we incorporate it into our work
  • Setting clear objectives
  • Understanding your audience
    1. Using data to define your audience
    2. Segmentation by common variables
  • Exercise (process on slides) and Feedback
  • Case studies: audience insights
  • Behaviour isn’t purely rational - you can use it to your advantage
  • Using insight and behavioural theories to develop your strategy
  • Implementation
  • Summary
  • Q&A

Questions about this event?

Name: Alison Brown


General FAQs