Using Insight in Communications and Engagement

These sessions are for NHS communicators only. Please use your work email address to register.  

Presenters: Jennie Fergusson, Senior Insight and Evaluation Manager, Campaigns Team, NHS Englandand her team

What you’ll learn during this session:

• What is Insight and why should we incorporate it into our work
• Setting clear objectives
• Understanding your audience
  1. Using data to define your audience
  2. Segmentation by common variables
• Exercise (process on slides) and Feedback
• Case studies: audience insights
• Behaviour isn’t purely rational - you can use it to your advantage
• Using insight and behavioural theories to develop your strategy
• Implementation
• Summary
• Q&A

Questions about this event?

Name: Alison Brown

Email:alison.brown27@nhs.net

Telephone:07500033410