Using nudge communications to increase MMR uptake

Using nudge communications to increase MMR uptake in primary school children.

This webinar explores how nudge communications were effectively implemented to increase uptake of vaccination against measles, mumps and rubella (MMR) in primary school children across North East and Yorkshire.

Presenter Fergus Neilson, Screening and Immunisation Lead in NHS England for North East and Yorkshire will detail the tactics the team used, alongside practical hints and tips useful to commissioners looking to implement a similar approach.

Attendees will be invited to ask questions, as well as share information about what has worked for them, to increase MMR uptake in children.

This session will be of value to national, regional, and ICB staff working in vaccinations. While we invite everyone to apply for a free delegate place, please note that places will be prioritised for staff working in a vaccination role, (including those working in vaccine strategy, planning, delivery and promotion).

It follows recent work to summarise Demonstrator System activity and is one in a series of three webinars exploring local approaches that have supported improved vaccine uptake.

You can find out more about the other two webinars, and register your interest here:

• Enabling care home staff to vaccinate peers and residents (Lancashire and South Cumbria): 13 August 2025 1.00pm -1.45pm BST
• Reaching communities that require protection of vaccination to reduce MMR outbreaks (Bristol, North Somerset and South Gloucestershire, Integrated Vaccination Programme): Thursday 21 August 2025,  1.00pm -1.45pm BST

Joining link: You will receive the joining link separately via email prior to the event.

Questions about this event?

Name: Vaccination Strategy Team

Email: england.vs.strategy-policy@nhs.net

Telephone: 07954993499